I began this year with Christopher Andersen’s The Good Son: JFK Jr and the Mother He Loved. […]
The only thing that changes in the new year is desk stationary and calendar. Everybody and everything else stay […]
If you google “Alain de Botton” you will find a plethora of news articles belligerently criticizing his […]
“[Insert problem here]. Use my approach. Easy, quick, and effective. See, I told you so.” This pretty much sums up the tone and manner of David Ogilvy’s Confessions of an Advertising Man. The only humbling part about the book is that Ogilvy, expecting only a few thousand copies to sell, gave all the publishing rights to his son – something (if not, the only thing) that he regretted most in his life.
There are fundamental tips he shares under ten “how-to” chapters including how to: manage an ad agency, get clients, keep clients, build great campaigns, write potent copy, illustrate ads and posters, make good TV commercials, make good campaigns for foods, tourist destinations, medicines, and lastly, how to rise to the top of the tree.
When I was in grade seven, many story-times ago, a boy whom I confided in as a […]
What’s everyone reading? The summer sun has heavily anchored down in our lives and is currently showing […]
Speaking of new homes and cities (per previous post), I loved reading Ian Fleming’s Thrilling Cities! At one point […]