“[Insert problem here]. Use my approach. Easy, quick, and effective. See, I told you so.” This pretty much sums up the tone and manner of David Ogilvy’s Confessions of an Advertising Man. The only humbling part about the book is that Ogilvy, expecting only a few thousand copies to sell, gave all the publishing rights to his son – something (if not, the only thing) that he regretted most in his life.

There are fundamental tips he shares under ten “how-to” chapters including how to: manage an ad agency, get clients, keep clients, build great campaigns, write potent copy, illustrate ads and posters, make good TV commercials, make good campaigns for foods, tourist destinations, medicines, and lastly, how to rise to the top of the tree.