It was during our layover in Munich. We walked into an artsy boutique in the middle of the departure hall (great Lufthansa set up, by the way!) where they sold every day household goods and creative design books. I was distracted by Banksy art postcards when the hubby came and pointed out George Lois’ Damn Good Advice (for people with talent!); “Hon, I think this is something you would write!” We read the entire thing together actually, at our gate. Ever try reading one book with somebody else? Quite fun actually. We were reading silently but were laughing at the same parts. Anyway, the entire book screams ego, yes. But it also screams confidence, optimism, and bravery. I genuinely believe in, “if you really, truly want something, you will get it”. But in order for this theory to testify at all times, you have to really, fiercely, passionately want it. I was happy to come across a publication that scripted many of my often unspoken values, and because the book recommendation was a figment of how my man perceived me so well.
Anyway some quotes are quite raw: “If a man does not work passionately even furiously at being the best in the world at what he does, he fails his talent, his destiny, and his God.” George Lois is quite a controversial figure in the ad industry. I mean, Leo Burnett was more humanistic and philosophical. He dreamed of going to the stars, he envisioned the future of advertising as a route to changing the way we live, changing our behaviors. In contrast, Lois was more of a hands-on, at times vulgar, kind of creative director. He once flew from New York to Chicago in jet speed because a client refused to work with him. He was the man behind the infamous Ali’s victimized picture on one of Esquire’s covers. He designed the MTV logo and the famous Rollingstone tongue. He went for super-sized ideas. He was the pioneer to evolving advertising into pop-culture. He clashed with Ogilvy and Burnett. He was nothing classy or classic. Just brutally candid and frantically creative.
The statements are very bold, a perfect reflection of Lois, and it’s sort of electrifying – he makes it sound like everything can come easy once your heart is into it. Definitely a good shot of ego-boost. “Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”
dee’s recommendation: 4.5/5