I’ve always been a big fan of Ogilvy & Mathers advertising; and now after reading this book I have a newfound respect for its founder. Do you remember the Volkswagen print advertising that began with just the simple phrase “Lemon” under a picture of a Beetle? (A classic print advertisement that is discussed in any educational advertising class.) How did that ad bring so much success to VW’s profit growth? What was it about its copy that attracted thousands of Americans to purchase the car?
The book briefly but specifically covers various aspects of the advertising industry including how to get a job in certain ad agencies, how to get clients, and what types of ads are appropriate for different products/services that are being advertised. According to Ogilvy, there are twelve kinds of television commercials that work and four that don’t. David Ogilvy wrote Ogilvy on Advertising in 1983. At the end of the book he made a few predictions for the industry including: billboards will be abolished, advertising will play a part in bringing the population explosion under control, and that there will be a renaissance in print advertising.
I’m not sure that his predictions have evolved into reality today, but it should be very interesting to see how the industry will pave way into its future. With ubiquitous technological gadgets and media in our lives today, I’m not sure if the renaissance in print advertising will ever take place. Anyhow, the book has inspired me to read his other books. This one is a picker upper for anyone who’s especially interested in entering the realm of advertising, or is already in the industry looking to pursue other opportunities in different sectors. Lots of pictures & easy to read.
dee’s recommendation: 4/5